The odds are, if you own a small business or work for a small business, you’re going to have a limited budget on your hands. Small budgets are not anything to be afraid of. While there are many costs that can dry a business up, there are also many of those costs that don’t have to overwhelm a business’s budget, either. Marketing, and more specifically digital marketing, is one of those costs.
Digital marketing and small businesses are terms that should go hand in hand. There are a ton of benefits for small businesses when it comes to digital marketing. Here, we’ll discuss how you can improve your small business’ online presence without breaking the bank.
Social Media Marketing
Utilizing social media platforms is one of the first things that a small business should do. They’re free, easy to use, and a fast way to connect with large audiences. Having steady activity here will help you to get the word out on your business as well. Really, truly marketing on social media, however, can have its difficulties, so be sure that you are integrating your business appropriately on each platform, as every single interface has a different process and purpose.
Reconsider Your Content
When people search for information on Google, they typically type in a question and are hoping to get a direct answer quoted from somewhere. Having some content on your website set up in a question and answer format can sometimes help Google to recognize it as the answer to a question and relevant to the search terms, making your website appear first in results.
Another completely free tactic is to enrich your pages with the right search engine optimization focused content. Every search engine has bots and “spiders” that crawl through everyone’s pages to assess whether the content is relevant to what is being searched. Knowing exactly what these bots are looking for can help you to craft the right content. Not sure? Set up a Google Analytics account for your web pages and see how it tracks your site. Then, you can target the right audiences with all of the right information. Additionally, time spent on websites and clicks on blogs and articles are all funnelled into something called organic SEO, which means that those clicks and reads happened naturally. Google appreciates a high amount of organic traffic, so that it can tell how successful the page is on it’s own.
This is just the tip of the iceberg when it comes to digital marketing tips for small businesses. Be on the lookout for more tips and advice in future blogs to help your small business conquer digital marketing strategy!